Our Commitments
Horses at the heart
Equitanicals grew from a need within our own equestrian family. Keeping horses at the centre of our decisions means looking beyond the finished appearance and considering the care that goes into every grooming routine.
Thoughtful ingredient choices
Our story began by asking what goes into grooming products and why. We are committed to continuing that research, questioning our choices, and developing our understanding as our collection grows.
Clear, honest information
We believe horse owners deserve useful information about the products they choose. We are committed to explaining each product’s purpose, how to use it, and any relevant precautions, with claims we can support.
Respect for every horse’s individuality
Our experience with a pony with multiple allergies taught us that one approach does not suit every horse. We respect those differences and recognise that botanical ingredients and essential oils must be chosen and used thoughtfully.
British-made equine grooming
We are committed to developing our British-made collection with the care and attention that inspired Equitanicals from the beginning, bringing our love of aromatherapy to luxury equine grooming.
Always learning
We are still expanding and learning every day. We are committed to listening to our customers, welcoming questions, and using what we learn to guide the future of Equitanicals.